At this time, it is safe to say that COVID-19 has had a significant impact on search and SEO. In the early days of the pandemic, online searches for information about the virus increased significantly. And while the number of searches has since dropped off, the effect of COVID-19 on search and SEO is still being felt. Here’s a look at how COVID-19 has impacted search and SEO as per Search Engine Optimization Agency Vancouver and what you can do to ensure your website is still appearing prominently in search engine results pages (SERPs).
How has COVID-19 impacted search engines?
The COVID-19 pandemic has had a significant impact on search engines and how people find information online. With so many people staying home and avoiding social contact, there has been a significant drop in internet usage. As a result, search engines are ranking websites lower than they normally would. This can be seen in the graphs below, which show the decrease in the average ranking for websites since the pandemic began. In addition, many Search Engine Optimization Agency Vancouver has seen a drop in online traffic as people look for information offline.
What does this mean for SEO?
It’s too early to say for certain how COVID-19 will impact SEO, but we can make some educated guesses. One possibility is that there will be a shift towards long-tail keywords as people become more specific in their searches. People are also likely to be looking for more health and safety-related information, so SEO professionals will need to make sure their websites are optimised for those queries. It’s still too early to tell what the long-term effects of COVID-19 will be on search, but it’s important to stay up to date on the latest news and changes so that your website can stay ahead of the curve.
What can I do to adjust my SEO strategies?
The pandemic has already begun to cause changes in how people search for information and products. For example, “hand sanitiser” was one of the top keywords in 2019, but it has since disappeared from the list. This is because people are now looking for more specific information about hand sanitisers, such as ingredient lists and reviews. Another trend that has emerged is people searching for “apocalypse kits” and “emergency supplies.” So, what can you do to adjust your SEO strategies?
- Keep your website up-to-date with the latest news and trends.
- Research new keywords that you could target.
- Increase your content production to match the demand for these new keywords.
- Make sure your website is mobile-friendly and optimised for voice search.
- Monitor your website traffic and rankings to see how the pandemic is affecting them.
How can I stay up-to-date on the latest COVID-19 developments?
Staying up-to-date on the latest COVID-19 developments is more important now than ever before. Thankfully, there are plenty of ways to do so. A few reliable sources of information include the World Health Organisation, Centres for Disease Control and Prevention, and your local news channel. You can also find helpful information on social media networks like Twitter and Facebook. If you’re looking for more detailed updates, consider subscribing to a dedicated COVID-19 newsletter or tracking specific hashtags on social media.
Bottom line,
COVID-19 is understandably front of mind for many people right now. The pandemic has already had a significant impact on a whole range of industries, and search and SEO is no exception. In this blog post, we’ll have covered how COVID-19 has impacted these areas and what it means for businesses and marketers. We’ll also provide some tips on how to adjust your SEO strategies in light of the pandemic and offer advice on how to stay up-to-date on the latest COVID-19 developments.
