Digital Marketing Agency Melbourne relies on Search Engine Optimization (SEO) to bring clients in the door, and that means it’s in their best interest to stay up-to-date on new tools and strategies to make sure their clients get the highest possible rankings. Luckily, you don’t have to waste your time searching high and low; we’ve rounded up the top 4 SEO tools every digital marketer should know about.
1) Keyword Research Tool
Most marketers of Digital Marketing Agency Melbourne don’t fully understand how search engine optimization (SEO) affects their marketing efforts and, ultimately, their business. A lot of times, they know their website isn’t performing well in Google searches, but they don’t know why or what to do about it. That’s where Keyword Research comes in: It provides you with related keywords that help you identify which keywords and phrases will help your site rank higher on search engines like Google and Bing. Use it to generate ideas when developing content strategies, analyzing competitors, driving traffic to your site or nurturing leads with targeted content.
2) Link Prospector Tool
Link Prospector from Moz is a fantastic tool that allows you to research and find new links. You can use it on its own or with other tools to really kick-start your link-building efforts. The tool is completely free, but you will have to upgrade if you want access to some of its more advanced features. Features include Domain Availability Checker, Web Scraper, Link Velocity Checker and URL Profiler (which checks keywords in URLs).
3) Domain Comparison Tool
If you’re looking to compare your site with competitors, keyword position tracking and a content library make SEMrush an essential tool. Comparing your site against others in both organic search results and sponsored listings will help you see how well-optimized your website is. And since you can track keywords individually as well as analyze them collectively, you can easily identify what needs improvement. Overall, SEMrush offers a powerful feature set that’s extremely beneficial in digital marketing campaigns.
4) Traffic Estimator Tool
Are you looking to improve your SEO? Do you need an estimate of how much traffic a page is likely to get once it’s optimized? If so, there are tools out there that can help. The more data you have about your target audience, the better. That’s why it helps to start by doing keyword research and demographic studies (or pay a digital marketing agency for those services). Then you can plug that data into one of these traffic estimators and use their results to decide which pages will be worth optimizing. This is an especially helpful step in long-term SEO strategies, as Google often makes changes that affect traffic estimates.
Some Digital Marketing Agency Melbourne even hire interns and sell their services, which is quite clever. Simply put, there are so many ways to make money as a digital marketer that I recommend new graduates start looking right away. With a few projects under your belt, you can present yourself as a professional on social media sites like Twitter or LinkedIn and get new leads for your own business. You don’t have to wait until you graduate from college or university to get started! There are many ways in which you can begin working immediately—whether it’s with a Best Digital Marketing Agency or with some other kind of organization.