What digital marketers should know about digital accessibility?

What digital marketers should know about digital accessibility?

If your digital marketing efforts aren’t reaching everyone they could, it may be time to consider a few changes. Understanding digital accessibility can help you connect with customers who may currently feel excluded from the web. If you run a Digital Marketing Company Melbourne, here are some of the basics:

What is digital accessibility?

Digital accessibility is about making websites and apps available to people with disabilities. It’s not just a simple matter of making sure that blind users can read your content—it’s also about ensuring that people who are deaf or hard of hearing can access your website, that people with cognitive impairments can use the interface, and so forth. Accessibility benefits everyone because it makes online content more usable for everyone.

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Why does digital accessibility matter to me?

If you are a marketer, you are probably already well aware of the importance of digital accessibility. After all, it’s one of the key components to a successful marketing strategy.
A good digital marketer should always be thinking about who the customers they’re missing. If you’re not serving a diverse audience, you may be missing out on:

  • People with disabilities.
  • People who have low literacy skills.
  • People who have low income and can’t afford a smartphone or computer.
  • Finally: It’s really important to think about accessibility when it comes to your website design because this affects all visitors. You want everyone on your site at once so they can easily find what they need or sign up for something without having an extra step added into the process where they have no idea what’s happening next because they were unable to read through everything beforehand without getting overwhelmed by information overload.

Digital marketing won’t reach everyone without digital accessibility.

Accessibility is about making sure everyone can access your website or app regardless of their ability; this means helping people with visual impairments read text on your site, providing audio descriptions for images and videos, and optimizing for screen readers (which lets users with low vision or blindness navigate web pages), and much more. It also means making it possible for users with limited mobility to use all elements on your page—from buttons that they can click using only one finger (instead of two) all the way down to ensure that there are no drop-down menus that require hovering over elements before selecting them.


Digital accessibility is a key consideration that marketers must keep in mind when planning their marketing campaigns because it opens up new opportunities for reaching and connecting with customers. And the more people you can reach and connect with, the greater your potential return on investment becomes. Hire Digital Marketing Professionals for more information to implement strategies.